25-year-old philosophy major Marta faces the ugly truth for many young Italians—a total lack of career opportunities. While babysitting for single mother Sonia, she starts to work at the call center of a company selling junk to housewives, quickly rising through its ranks and experiencing first-hand the fanatical and exploitative competition culture pushed on employees. Around her revolve other people, like delusional supervisor Daniela, her boss Claudio, fragile coworker Lucio, and well-meaning but inconsistent union rep Giorgio.